Contents Tourism and Pop Culture Fandom Transnational Tourist Experiences Edited by: Takayoshi Yamamura, Philip Seaton

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31 Jan 2020
Aspects of Tourism
Channel View Publications
234 x 156


This is the first book to apply the concept of ‘contents tourism’ in a global context and to establish an international and interdisciplinary framework for contents tourism research. The term ‘contents tourism’ gained official recognition in Japan when it was defined by the Japanese government in 2005, and it has been characterised as ‘travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture forms including film, television dramas, manga, anime, novels and computer games’. The book builds on previous research from Japan and explores three main themes of contents tourism: ‘the Contentsization of Literary Worlds’, ‘Tourist Behaviours at “Sacred Sites” of Contents Tourism’ and ‘Contents Tourism as Pilgrimage’ and draws together these key themes to propose a set of policy implications for achieving successful and sustainable contents tourism in the 21st century.


In this volume, an international group of scholars rewrites the old canon of ‘contents tourism’ with impressive cultural sensitivity. Across several chapters exploring aspects of Japanese popular culture’s adherence to performance and visuality, native phenomena are examined as instances of transnational hybridisation and global cultural connectivity. An essential read for students of international popular culture, tourism and the moving image.

- Rodanthi Tzanelli, University of Leeds, UK

Author Biography:

Takayoshi Yamamura is Professor at the Centre for Advanced Tourism Studies, Hokkaido University, Japan. His research interests include Japanese animation and tourism, pop culture and regional development/community revitalization.

Philip Seaton is Professor at the Institute of Japan Studies, Tokyo University of Foreign Studies, Japan. His research interests include Japanese war history/memory and contents tourism (with a particular focus on historical dramas and heritage sites).

Readership Level:

Postgraduate, Research / Professional, Undergraduate

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