Strategic Management for Tourism Communities
Bridging the Gaps
Peter E. Murphy, Ann E. Murphy
- Format:
- Hardback - 456 pages
- ISBN:
- 9781873150849
- Published:
- 05 Nov 2004
- Publisher:
- Channel View Publications
- Dimensions:
- 234 x 156 (R8vo)
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Summary
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
Readership Level:
General, Postgraduate, Research / Professional, Undergraduate
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