Commercial Nationalism and Tourism Selling the National Story Edited by: Leanne White

Paperback - 320 pages
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19 Jan 2017
Aspects of Tourism
Channel View Publications
234 x 156


This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.


Leanne White has curated a scholarly collection of essays contributing to the dialogue regarding nationalism and tourism. Framed by insights into the theories of nationalism, this diverse set of international case studies opens a conversation about commercial nationalism in relation to tourism while complementing the editor’s previous work in this field.

- Lee Jolliffe, University of New Brunswick, Canada

Editor White has produced an extremely useful theoretical context for examining commercial nationalism within the context of tourism, with an array of contributions from noted scholars around the world. The chapters illustrate both the relevance and importance of the nexus between commercial nationalism and tourism with all the complexity and fascination resulting from the interplay of history, politics, culture, colonialism, economics and aboriginal issues, among many others, in this field. This is an important and valuable book.

- Michael V. Conlin, Okanagan College, Canada

This timely and comprehensive book explores the intersections of commerce and nation through the tourism and events industries. The scope is global and highlights the increasing importance of understanding the complexities involved. Commercial Nationalism and Tourism achieves the rare feat of being both a critical analysis and a valuable guide for policy makers and industry.

- Graham Seal, Curtin University, Australia

The editor presents a body of work that is marked by both breadth of scope and significant international coverage, lending the text’s obvious appeal to an international research community while positioning it as an invaluable teaching resource for both higher and postgraduate level students of the subject. Crucially, the book achieves accessibility without diminishing the quality of insight offered, representing a positive and welcome contribution to the field.

- Tourism Analysis, Vol. 23 - Ross Curran, University of Abertay, UK

The book was an interesting read, which provided a smorgasbord of insights into how both nations and commercial enterprises develop, use, misuse and manipulate national images for their own ends.

- Journal of Tourism Futures, 2018 - Brian Hay, Heriot-Watt University, UK

In this valuable volume, the authors present many good cases, thought-provoking practices, novel ideas, and challenging questions. The book is easy to read because each chapter stands by itself. Together, though, they provide a wide-ranging look
at diverse aspects of commercial nationalism as it relates to tourism.

- Tourism, Culture & Communication, Vol. 17 - Wenhui (William) Wang, The University of Hong Kong, Hong Kong SAR

Author Biography:

Leanne White is Senior Lecturer in Marketing at the College of Business, Victoria University, Australia. Her main research interests are national identity, commercial nationalism, popular culture, advertising, destination marketing and cultural tourism.

Readership Level:

Postgraduate, Research / Professional

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